Features and Benefits

innovātus helps you build profitable long term packaged brands.

Ineffective packaging is like a tax on your brand, yet pack improvement or change is problematic with high failure rates. innovātus can decisively overcome this, we photograph packaging innovation on shelf and then explain and de-construct the pack on video, you immediately see new packaging innovation + insight + understanding.

This immediacy of understanding our videos deliver opens up opportunities for your packaged brands across the spectrum of issues you face, grasp value-adding or cost saving ideas, see how packs standout on shelf as a consumer, discover inspiration about meeting sustainability needs. innovātus is multi-disciplined, you will find that you can motivate everyone involved in packaging change with it.

COMPARE THE SAME PRODUCT PACK FORMAT BUT TWO DIFFERENT APPROACHES

COMPARE THE SAME PRODUCT PACK FORMAT BUT TWO DIFFERENT APPROACHES


Coverage is the full range of Fast Moving Consumer Goods with Travel Retail/Duty Free included from time to time.

innovātus is more than an online facility, your Membership is a partnership with us, we aim to provide you a quality service and back up in the complex arena of consumer packaging innovation.

High-definition Video 

  • Instant innovation understanding
  • High quality definition
  • See the pack as a consumer in the competitive retail environment at the 1st Moment of Truth
  • Follow easily the pack usage + deconstruction
  • See, experience and understand the 2nd Moment of Truth
  • Freeze frame and drill down as you want
  • Different pack shots and actions insures good understanding

Professional commentary 

  • INDEPENDENT interpretation | No PR hype or bias or Google
  • Gain valuable insights
  • Focussed and wide ranging commentary
  • You learn something new all the time
  • Plus material explanations, critical issues identification etc
  • You explore | Sometimes see that  3rd Moment of Truth

And when you join innovātus here are some of the extra features and benefits that you will gain

Global 

 See packaging innovation from different cultures & sectors

Events 

Ad hoc video based workshops are included & free for you!

Back-Up 

Bespoke research studies and workshops available. Pack sample acquisition service.