The pack is critical, it’s your brand but the arena is competitive -over 55,000 SKU’s in a mid-range supermarket- it’s a cost too, plus there so many demands made of it like the sustainability agenda. We intimately understand this because innovātus has been built by independent consumer packaging consultancy CPS International, with over 30 years’ experience creating and capturing innovation for 250+ brand owners globally.
CPS has won awards for its work, created effective consumer packaging philosophies and has built an international team of packaging specialists skilled at identifying pack innovation at retail. …That’s our innovātus business, packaging specialists with many years of experience capturing pack innovation at retail… No shoppers or casual workers like agencies use but a dedicated specialist team with the packaging mind set, it’s a fundamental and a reason why we are successful at what we do.
Furthermore we value the importance of first hand research and analysis, its field work -not computer browsing- that will discover and capture the magic of packaging innovation that most people are blind too.
We know how the industry works and the high cost of packaging innovation. Our business model is different; our aim is to support YOU with high value at a low ticket price packaging innovation by our unique assured approach.
Why videos? Packaging is physical and real, we all engage with it, video enables us to demonstrate this, along with pack deconstruction and highlighting a raft of issues in a focus way with our multi-disciplined approach. For you the innovation and context – the understanding – is immediate and you can freeze frame at any time and expand your screen to drill down into an image. We use a HD, high quality video specification so it is all very real on your computer, tablet or hand held device.
Here are some of our international team:
Chris: structural packaging designer 20 years association with CPS
Peter: continuous experience in all FMCG, he is our coffee packaging specialist
Kaoru: 20 years association with CPS and one of our Japan researchers
Marcia: 25 years a ‘professional shopper’ with a finely tuned packaging mindset
innovātus is the brain child of Andrew Streeter the international consumer packaging specialist.
Did you know that Andrew in addition to being a packaging industry reference point, created CPS International over 30 years ago to provide holistic driven solutions for brand owners, invented innovation system Pack-Track*, has been chairman of the Institute of Packaging and is globally recognised for his knowledge on Japanese packaging.
* Now part of Global Data plc